Last week I visited the 12th International Commercial Property Exposition Real Expo 2009 www.exporeal.net in Munich. With members of our team we visited a number of innovative new real estate project exhibitions presented by the commercial property industry and government development agencies.

We looked at three-dimensional virtual models that provide a sometimes stunningly realistic experience of real estate development project. The next level of innovation allows potential investors online access to these virtual models. The development cost of 3D-models, often used at trade shows, complete with online access can reach up to €100k. The added online functionality significantly increases the market reach of the project.

That’s where the promotion agencies tend to forget one small thing. Traffic. Almost without exception dedicated real estate promotion websites live in perfect isolation. This is a significant waste of marketing potential.

Promotion agencies could use our FDI marketplace and add 3D models to their Google Maps presentation. Due to the aggregation of global FDI content from business locations on www.global-arena.com, our clients benefit from our leading website ranking for their location profile on the system. We believe that this small extra spending of marketing budget yields a big return on marketing.