As a result of our 2010 goal to make the Global-Arena.com FDI Marketplace truly global, we started a market investigation into the fast growing Brazilian FDI market. Some findings so far:
- FDI into Brazil amounted USD 40+ billion in 2008
- Goal of FDI into Brazil is mainly to benefit from the fast growing inland market, with investments in commodities in second place
- Key to success seems to be to invest in partnership with Brazilian companies
- The labour market flexibility is low, with complex hiring and firing procedures
- The Brazilian Government has established BrazilTradeNet to support FDI activities
- Expected growth figures and some high-profile events (2014 World Football Cup and 2016 Olympic Games in Rio de Janeiro) predict a further grow of FDI into Brazil
- Other South and Central American countries qualify for FDI and provide active support to foreign companies wishing to locate there (eg Chile, Peru, Mexico and Colombia)
- To generate maximum value for it’s customers, Global Arena will seek cooperation with a partner that is well established in the Region.
We now need to decide to start with Brazil as a country or the entire continent South America. Pivotal to that descion is the availability of solid and independent economic data to feed the GlobalArenaRank algorithm.