2010 July | Global Business Locations

Archive for July, 2010

Why getting your location on top of Google search has just gotten even more difficult – but you can do something about it now

Friday, July 30th, 2010

Why? Because Google has updated its search ranking algorithm Pagerank. Simply put, where in the past good content that was heavily linked got good results. Now that good content needs good links AND good Activity. Traffic, social media, discussions, interaction, media.

What can you do about it? You need to work on your site, with your site with your network to get more activity. It requires focus, attention, effort and skills. From my experience, most location promotion agencies already have a hard time with good content structure and links. The activity addition is just to hard or the process to influence this yourself with all stakeholders and technology involved is to complex to stick to it for long.

Your clients also appreciate the activity! Not just Google robots. That is why we are developing a social media page for our Premium location promotion clients. To make it easier and more important to automate the update process where possible. Obviously you must maintain the sources; news, blogs, twitter, facebook, youtube linkedin… But after that we put it all together for your clients on your profile. But how does this help my site? Indirectly because your profile is linked to your site and ideally your site is linked to your profile on www.Global-Arena.com

What really matters is that we are your fishing net using our global top-ranking, your profile content and matching data to find those clients on google.com that fit your location advantages. Than we hand them over to your own web infrastructure. The activity page on our site for your location helps to inform the client and tighten the net.

Posted in: Google
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Its talent, stupid

Monday, July 26th, 2010

“It’s the economy, stupid” was a phrase in American politics widely used during Bill Clinton’s successful 1992 presidential campaign against George H. W. Bush. The phrase was intended for internal campaign use to remember the team of the importance of the economy as one of their top-3 campaign speaking points. The other two being change and health care. So we can safely conclude that 18 years later that change is hard and takes time. A lot of time.

Take the time you need for your changes but rest assure that todays global Talent will not wait for you. For Corporations and FDI the future is Talent. Everewhere for everyone – from all Western developed economies to India and China. My recent conversations with global strategy managers and facility planners from DELL, GE, Nokia, RioTinto and Google confirm this picture. They know it is about talent. Their global resource allocation strategy gears towards talent, away from “just” labour and cost arbitrate. What I found intriguing is that GE and Nokia have moved to a strategy to select locations for their global operations where they can establish (lead, dominate) a favourable talent eco-system. They choose to work with FDI-promotion agencies in their long-listing process that understood and actively supported them in this process.

Are you ready to compete for talent – by creating your own global talent supply chain or support your investors with theirs?

Curious to hear from you if you believe that the future of FDI is about something completely different or talent done different. Welcome your point of view.