Why? Because Google has updated its search ranking algorithm Pagerank. Simply put, where in the past good content that was heavily linked got good results. Now that good content needs good links AND good Activity. Traffic, social media, discussions, interaction, media.
What can you do about it? You need to work on your site, with your site with your network to get more activity. It requires focus, attention, effort and skills. From my experience, most location promotion agencies already have a hard time with good content structure and links. The activity addition is just to hard or the process to influence this yourself with all stakeholders and technology involved is to complex to stick to it for long.
Your clients also appreciate the activity! Not just Google robots. That is why we are developing a social media page for our Premium location promotion clients. To make it easier and more important to automate the update process where possible. Obviously you must maintain the sources; news, blogs, twitter, facebook, youtube linkedin… But after that we put it all together for your clients on your profile. But how does this help my site? Indirectly because your profile is linked to your site and ideally your site is linked to your profile on www.Global-Arena.com
What really matters is that we are your fishing net using our global top-ranking, your profile content and matching data to find those clients on google.com that fit your location advantages. Than we hand them over to your own web infrastructure. The activity page on our site for your location helps to inform the client and tighten the net.
