Global Business Locations – FDI, Cluster, Park…

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The worlds’ first online FDI Marketplace has launched its services

Monday, November 9th, 2009

Today, november 9 2009 we are proud to announce that after 20 months of preparations and development we have launched our FDI Marketplace services at www.global-arena.com

It was 2003 when the foundation was laid for our Foreign Direct Investment marketplace. It all started when a contract was signed with the University of Ghent to develop what we now call GlobalArenaRank – our scientific ranking algorithm. We now have 7 years experience with GlobalArenaRank working for large multinational companies helping them analyse and select global business locations. We are proud to offer global companies of all sizes a unique and innovative online capability to help them explore business location opportunities that meet their unique requirements. Most important is that we are able to offer this service as a free capability to our clients – both companies searching for locations as locations promoting their advantages.

Today we start by offering our services in Western Europe. We have plans for rapid growth of the number of business location on the platform and expanding our geographic market coverage. Northern Europe will be added in November and the rest of Europe early 2010 as well as the Middle East and North Africa. We believe it is possible to cover over 5′000 business locations globally within two years of service.

After 20 months of development – based on our 7 years of experience – it is now time to let the market drive our future developments and direction. We have launched an ongoing campaign to encourage location and intermediary promotion agencies and to start working with their location profile. We hope and trust that our clients – both companies and agencies – will guide our future innovation and developments. To that point we really welcome your input and feedback on this blog or via our Contact page on www.global-arena.com

Thank you for your interest.

ECOREGIO 2020 location initiative

Monday, November 2nd, 2009

GlobalArena’s co-founder, Michiel Weimar visited the second Ecoregio 2020 (an initiative of the Euro region Tirol, South Tirol and Trentino) symposium held on October14 in Innsbruck, Austria.
This top quality event listed and explained several key projects that will strengthen the cooperation between the partners in this Euro regio.
Gross boarder projects like the Green Corridor (improvement of infrastructure, environment awareness, green energy along the Brenner North/South connection), increased cooperation in the area’s of health care, energy,education to list a few, were introduced.
 
In order to put this Ecoregio on the map of investors (the FDI marketplace) GlobalArena suggested to develop a promotion strategy along the following steps:0
1)Define the political feasibility  and charter of the projects
2)Define the key economic sectors to develop
3)List the decision criteria possible investors will use to determine where to invest
4)Based on a swot analysis define a decision factor improvement plan
5)Define a promotion plan with clear KPI’s
 
It became clear that GlobalArenas’ FDI marketplace  has the tools and experience to support the Ecoregio successfully

Expo Real innovative exhibitors tend to forget one small thing

Tuesday, October 13th, 2009

Last week I visited the 12th International Commercial Property Exposition Real Expo 2009 www.exporeal.net in Munich. With members of our team we visited a number of innovative new real estate project exhibitions presented by the commercial property industry and government development agencies.

We looked at three-dimensional virtual models that provide a sometimes stunningly realistic experience of real estate development project. The next level of innovation allows potential investors online access to these virtual models. The development cost of 3D-models, often used at trade shows, complete with online access can reach up to €100k. The added online functionality significantly increases the market reach of the project.

That’s where the promotion agencies tend to forget one small thing. Traffic. Almost without exception dedicated real estate promotion websites live in perfect isolation. This is a significant waste of marketing potential.

Promotion agencies could use our FDI marketplace and add 3D models to their Google Maps presentation. Due to the aggregation of global FDI content from business locations on www.global-arena.com, our clients benefit from our leading website ranking for their location profile on the system. We believe that this small extra spending of marketing budget yields a big return on marketing.